Why we collect your personal information (Collection Notice)
Effective date: 26 October 2023
At MILKRUN, we care deeply about your privacy.
And that means giving you what you need to make informed choices.
We want to make it simple for you to understand how we collect, use and share your personal information, so please read on to find out more.
How and why we collect personal information
We collect personal information such as your name, date of birth, email address, addresses and payment details to register, manage your account and process and deliver your orders. Without this information, we may not be able to provide you with the services or products.
We collect other personal information such as your survey responses, opinions, preferences and interests when you share feedback with us. We may also collect additional information when you sign up for competitions, offers or other programs.
We typically use your personal information to:
facilitate the payment, fulfilment and delivery of your order;
communicate with you about your purchases including regarding substitutions;
sell and promote relevant products, services, personalised offers and other benefits to you via direct marketing (including emails or personalised catalogues) or tailored advertising (including on websites you visit and social media platforms);
conduct relevant research and improve our services;
deliver surveys, offers, competitions or other relevant programs;
respond to your enquiries and complaints;
conduct investigations in cases of fraud or data security risks;
improve our business generally, including by monitoring or recording our interactions with you for training purposes;
keep our records accurate and up-to-date;
better understand your needs and identify and market to you other products and services you may find useful; and/or
comply with our legal obligations, for instance when we are managing a product quality or safety issue.
Depending on how you deal with us, it’s possible we may need to collect other types of personal information necessary to deliver you the benefits of MILKRUN or respond to your broader needs. We may not be able to provide you with the services you require without these details.
We, or our delivery partners:
(i) will require you to provide a valid ID when purchasing restricted items (including liquor) and your ID may be scanned by the delivery driver; and
(ii) may engage third party technology service providers to verify your ID and/or age against government records. Those providers will collect, hold and disclose your personal information for that purpose.
We, our delivery partners, or any third party technology service providers that we use to verify the validity of your ID and/or age:
(i) may require you to provide a valid ID when purchasing restricted items (including liquor) and your ID may be scanned by the delivery driver;
(ii) may collect, hold, disclose and retain your personal information for the limited purpose of verifying the validity of your ID and/or age when you place or receive your order for restricted items (including liquor);
(iii) may encrypt and securely store select personal information (such as DOB and ID expiration date) for a reasonable period of time, including for compliance purposes; and
(iv) will delete your personal information as soon as reasonably practicable where no longer required for any purpose.
Your name, date of birth and expiry date from your ID may be encrypted and retained by our delivery partners for compliance purposes, though the scanned image and any other data collected from the ID will be deleted shortly after your age is verified. You can find out more about any delivery partners that we use to verify the validity of your ID and/or age (including their privacy policies) here.
Sharing your personal information
We work with a number of partners and service providers, and we sometimes need to share your personal information with them to fulfill our MILKRUN service to you and in the course of doing business. These include IT experts, payment services providers, delivery service providers such as Uber, and third parties who help us maintain our websites.
We may need to share your personal information with other parts of the Woolworths Group, as permitted by law or in the context of any legal proceedings to which we are a party.
Should we ever explore the sale of MILKRUN, we may need to share personal information with potential and final acquirers.
Computing and commerce are now globalised and consequently we may sometimes need to share personal information overseas, for instance while using cloud computing services.
If you have a query or complaint you would like to discuss with Woolworths relating to a privacy matter, you can contact the Woolworths Group Privacy Officer.
If you have registered an account with us and would like to opt-out of marketing communications and promotions from MILKRUN, you can change your marketing communications preferences by updating your preferences by logging into your account. If you receive any marketing communications or promotions from us via email, you can click on the unsubscribe link in the email to opt-out from that particular communication.