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Our NEW Préférence Vivids range provides bold, luminous colour full of reflects, that lasts up to 8 weeks *Instrumental test
NEW Preference Vivids range is our most innovative expertise in bold colours. The formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. *Instrumental test
Achieve up to 3X shinier hair with Préférence ultra vibrant colours, featuring light reflecting dyes, for a luminous colour full of reflects. *Instrumental test The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).
Preference Vivid Colours is available in 7 fashion inspired shades. Shade Magnetic Plum was inspired by the crazy magnetic neon purple lights that invade the night clubs in Pigalle. Create your own look with this vivid Magnetic Plum colour.
Made for all hair types, the formula comes in a gel texture and 150ml mix kit to provide an easy and even application.
High impact vivid colours
Formula is infused with a blend of powerful pure dyes selected by hair colour experts for ultra-vibrant colours.
Achieve up to 3X shinier hair with light reflecting dyes and a luminous colour full of reflects. *Instrumental test
Up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).
Available in 7 high impact, bold fashion colours.
1242572- Colourant Gel: AQUA WATER ALCOHOL DENAT. PEG-4RAPESEEDAMIDE GLYCERYL LAURYL ETHER DECETH-3 PROPYLENE GLYCOL LAURETH-5 CARBOXYLIC ACID ETHANOLAMINE DIPROPYLENE GLYCOL HEXYLENE GLYCOL AMMONIUM HYDROXIDE POLOXAMER 338 OLEYL ALCOHOL 2,4-DIAMINOPHENOXYETHANOL HCL 4-AMINO-2-HYDROXYTOLUENE m-AMINOPHENOL HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE THIOGLYCERIN TOLUENE-2,5-DIAMINE AMMONIUM THIOLACTATE EDTA ERYTHORBIC ACID PARFUM FRAGRANCE. (F.I.L. C2344061).1190015- Developer Cream: AQUA WATER HYDROGEN PEROXIDE CETEARYLALCOHOL SODIUM SALICYLATE TRIDECETH-2 CARBOXAMIDE MEA PHOSPHORIC ACID CETEARETH-25 TETRASODIUM ETIDRONATE TETRASODIUM PYROPHOSPHATE GLYCERIN. (F.I.L. C2023212).1217043 A- Shine Protect Conditioner: AQUA WATER CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA C
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